Not selling and not getting views are two different problems with two different fixes. The Etsy Listing Analyzer diagnoses both — and tells you which one you're dealing with, with exact action steps for each issue found.
Before fixing anything, identify which problem you actually have. The fix is completely different depending on the answer.
Your listing isn't appearing in search results. Buyers who would buy your product never see it. This is a discoverability problem — title structure, tags, and keyword alignment need to be fixed first.
Your listing is appearing in search results and getting clicks. But buyers arrive, look, and leave without purchasing. This is a conversion problem — description, trust signals, and clarity need to be fixed.
The Etsy Listing Analyzer diagnoses both — so you know exactly which type of problem you have and what to fix first.
These are the most common conversion problems in underperforming listings — each with a specific fix.
A description full of keywords but no conversation creates immediate distrust. Buyers aren't searching for text — they're looking for a reason to trust a stranger with their money. A spec-heavy description that doesn't address buyer doubts doesn't convert.
Buyers decide whether to purchase before they navigate to your shop policies. If shipping clarity and return information aren't visible in the listing itself — especially in the first few lines or as a bullet point — many buyers abandon at the "should I trust this?" stage.
Your listing describes the item. But buyers are searching for solutions to their situations — a gift for someone, a decoration for a space, an item for an occasion. A listing that only describes the product instead of matching the buyer's context fails to connect.
Buyers on Etsy (especially on mobile) make purchase decisions in seconds. If the most important information — what it is, why to buy it, how quickly it arrives — requires scrolling to find, most buyers make a decision before reaching it.
New buyers don't know you. Reviews help — but the listing itself needs trust signals before a buyer decides to read your reviews. Shop age, number of sales, press mentions, or a single specific testimonial quote anchors trust before the buyer commits to investigating further.
Paste your listing. Get back a structured working document — not a score.
The audit separates SEO issues (discoverability) from conversion issues (convincing buyers) — so you know which to fix first.
Where applicable, the tool provides rewritten text you can apply directly — not vague suggestions about what to do differently.
Every issue is ranked by impact. You fix the most important thing first — not whatever is easiest or most obvious.
One payment. Analyze as many listings as you want. Run it on your new listings before publishing to catch problems before they affect your ranking history.
Paste your listing. Get a full diagnosis — SEO and conversion — with ranked issues and exact fixes. Under 5 minutes.
Get Etsy Listing Analyzer →